Marketing officer helps to create and deliver marketing strategies and campaigns for GIL. He/she performs tasks related to the maintenance, establishment, and enhancement of brand awareness, and so responsible for the development and implementation of advertising campaigns and other marketing activities. This role requires a strong digital marketing focus with emphasis on content marketing.
Responsibilities
Plan and create advertising campaigns to meet marketing strategy requirements.
Use analytics to monitor the success of advertising campaigns.
Defining and managing our brand and represent the company at events
Conducts campaign management for marketing initiatives.
Produces, edits and proofreads marketing and promotional materials for use in different channels.
Creating content providing search engine optimization for our website.
Monitoring and managing social media.
Producing internal communications.
Serving as media liaison.
Undertake market research and establish the best way to reach target groups.
Overseeing outside vendors and agencies, e.g. ad agencies, print vendors, PR agencies or specialists, web providers, etc.
Organise a calendar of marketing events.
Oversee and update the website(s)
Requirements
Bachelor’s degree, preferably in Marketing, Business, Journalism or English.
At least 3 years marketing experience
Experience in Digital Marketing or Content Marking a plus
Qualifications in Digital Marketing a plus
Writing & communication skills
Networking & Interpersonal skills
In-Depth Research and Analysis
Computer Proficiency
Public Speaking
Creative, innovative and adaptable with strong leadership skills
