Makeda is an innovative, purpose-driven, and conscientious leader in the field of Information and Communications Technology with 20+ years’ experience in International Business, Strategic Partnerships, Business Development, Commercial Strategy, Telecommunications, Cloud Computing, Product Management and Diplomacy. She has managed annual revenues of 500M+ USD; led major telecommunications and ICT projects; developed business opportunities (partnerships and products) and successfully negotiated with the top telecom providers across the globe culminating with a track record of strategic partnerships in 60+ countries.

She has served as the 10th Ambassador for Trinidad and Tobago to the United Nations (Geneva, Switzerland) and all UN Agencies across Europe. At the UN, she held several leadership positions. She was also the Ambassador for Italy and Austria. She was a recipient of the Top 100, Under 40 Most Influential People of African Descent (MIPAD) Award- Class of 2019 (Diplomacy and Protocol) in commemoration of the UN International Decade for People of African Descent (2015-2024). Moreover, she is a co-founder / founder of three NGOs in areas of youth leadership, education, gender and the elderly.

Her qualifications include a BS in Computer Information Systems and an AS in General Business (Magna Cum Laude), MBA from Andrews University, USA (Delta Mu Delta) and a MSc Management Research from University of Bradford, UK.

Currently, Makeda is a social entrepreneur; the founder and CEO of Genesis International Limited where she is committed to empowering communities through technology- driven entrepreneurship and bringing small businesses into the digital economy. She is married to Dr. Jason Cambridge and resides in Switzerland.